Accelerate Magazine 2024 January

Q: Describe your business. A: SSR is one of Wisconsin’s top IT Managed Services Providers (MSP). For over 25 years we have helped clients use technology to enable their teams, secure their enterprises, and automate their processes. Based in Brookfield with a satellite office in India, SSR offers 24hour delivery of all IT services. We excel at really getting to know our clients, their businesses and processes, and what they want to achieve. We have an incredible team of problem-solvers who work to deliver solutions that match our clients’ desired business outcomes in a comanaged or fully outsourced engagement. Q: How was the idea for the business born? A: After working as an independent contractor for a large publicly traded company, I saw a need for approachable and affordable IT support for small to mid-market companies. I saw these companies needed a full set of solutions but on a fractional basis. I pulled together a team of employees with cross-functional IT expertise to work on small to medium-size businesses. Technology can be intimidating and it was incredibly gratifying to collaborate with these businesses to design, implement, and secure their platforms as well as automate their processes and see the impact our work has for them. Q: What sets your company apart? A: We have built a unique practice where our business model includes multiple offerings under one roof. Our services are tailored to our clients’ desired business outcomes and not limited to one-size-fits-all solutions. Organizations can engage SSR to provide Total IT services or individual offerings, such as cloud migration, strengthening and monitoring cybersecurity functions or building customer applications to increase productivity and gain a competitive edge. Q: What are some of your biggest challenges as a small business? A: The number one issue we face is recruiting staff and then ensuring the right people are in the right seats. The IT industry changes constantly and requires employees to continuously retrain on new technologies, trends, and regulations. It takes dedication and a unique skill set to be successful in this industry. We are fortunate to have a very talented team, but maintaining, hiring and training our top-tier staff is an ongoing challenge. Q: What have been your biggest successes? A: We have built our business around understanding the challenges our clients face and providing innovative services that improve overall business IT investments. Between our U.S. and India locations, we can provide around-the-clock service delivery. Having this level of coverage for their IT needs helps our clients sleep well at night and improves productivity and overall affordability. Finally, southeast Wisconsin is a small community and in looking back 80 percent of our clients have come in as a referral from another client. SUPERIOR SUPPORT RESOURCES | SSR SARIT SINGHAL President & CEO, Superior Support Resources | SSR Total IT SMALL BUSINESS SUCCESS Delivering technology and resources to advance, protect and supp WAUKESHA COUNTY BUSINESS ALLIANCE, INC. | WAUKESHA.ORG 8

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